Jason Momoa becomes brand ambassador for Nuii
Actor Jason Momoa becomes brand ambassador for the new 2024 campaign of global ice cream brand Nuii.
Jason Momoa is known for his roles in Aquaman, Game of Thrones and Dune. The collaboration was launched because the actor, with his interests in photography, travel and adventure, embodies the lifestyle that Nuii stands for. The brand name is inspired by the word "Nui", which means "big, rich, great" in Hawaiian and Māori. In his role as brand ambassador, Momoa will help to increase awareness and growth of Nuii Ice Cream Adventure in Europe.
Momoa invites you on an adventure
Nuii is aimed at anyone who dreams of exploring exotic countries and immersing themselves in foreign cultures. In the campaign, Momoa brings the brand message "Choose your next adventure" to life and asks viewers: "Do you fancy an adventure?" as he strolls along a beach and bites into a Nuii ice cream.
"Jason Momoa's passion for travel, adventure and the environment fits perfectly with our brand mission. Our goal is to take people on a taste journey with our cream ice cream, to a place a little wilder and more exciting than their everyday lives. We are excited about the opportunities this partnership offers and look forward to what we will create together," says Roger Marquart, Senior Brand Manager of the Nuii brand, Froneri Switzerland.
Large-scale campaign starts on Monday
The Momoa campaign will be shown in 14 European countries as TV, poster, print and digital advertising and will be accompanied by comprehensive social media and PR measures.
The digital moving image campaign with the TV commercial launches in Switzerland on Monday. Fans can follow the collaboration with Jason Momoa at @nuii_icecream_global on Instagram or @nuii_icecream on Tik Tok.
Responsible agency: Toast (responsibility, production). Directed by: Antoine Janssens. Media: Mediaplus Suisse, House of Communication.
