Isobar and Namics merge and become Merkle
The two full-service digital agencies, Isobar Switzerland and Namics—A Merkle Company, announced their merger on Wednesday. From an organizational standpoint, the merger will take effect on January 1, 2021, and the rebranding to Merkle is scheduled to follow in the first quarter of 2021.
Patrik Gamryd heads the new organization in the DACH markets.
The merger brings together two leading companies in the field of digital transformation in the DACH region. This will create a unique offering in the market in the areas of technology, data, CRM and digital transformation consulting, according to a statement on Wednesday. The new company will operate under the name "Merkle," Dentsu's brand for customer experience management (CXM). Patrik Gamryd, former CEO Isobar Switzerland, will lead the new organization in the DACH markets.
Merkle is a global technology, data and customer experience management company and part of Dentsu International. The full-service digital agency Namics became part of Merkle in November 2018 (Werbewoche.ch reported). Isobar Switzerland was created in 2017 from the Dentsu acquisition of Blue Infinity, a digital transformation and technology agency with offices in Switzerland and quality centers in Portugal and the Czech Republic. In 2019, the company became Isobar.
The merger and rebranding to Merkle will create a company with over 1,200 employees. The two organizations complement the expertise of Merkle's customer experience transformation offerings and are expected to provide additional scalability in business transformation strategy, digital consulting and technology implementation.
