Always on: Arbon becomes Arb "on

As a place to live and work, the city of Arbon offers far more than lake access and industry: tangible history meets high-tech innovation here, and a historic old town meets innovative new areas. The new location promotion program is bringing these advantages to the outside world with a new sense of self-confidence. To this end, Dachcom has created the motivational brand "Arb "on" as a defining element. It is intended to show: Arbon is in a spirit of optimism and always "on".

The agency is also responsible for developing and maintaining the new Web platform. On the platform, stories from the areas of business, housing, leisure and tourism as well as the core messages of location promotion are conveyed. Social media measures are also used to make the stories accessible to various target groups.

With the motivational brand, the web platform and future accompanying measures such as the partner program for companies designed by Dachcom, the city aims to make its own advantages known to a wide audience in German-speaking Switzerland and neighboring countries.

Responsible at the city of Arbon: Samuel Struhs (Project Manager). Responsible agency: Dachcom Team Rheineck / Winterthur.