Ikea Switzerland is looking for the Chief of Sleep
Most people probably dream of this job—literally. That’s because IKEA Switzerland is looking for a Chief of Sleep—a sleep expert—to start in September or at a later date to be agreed upon. With this position, the company aims to get to the bottom of the secret of a good night’s sleep and advance the conversation surrounding the topic of sleep.
According to a survey conducted by Ikea Switzerland together with YouGov, Swiss people are attaching less and less importance to their sleep. To counter this trend, the Chief of Sleep is to find sustainable solutions for better sleep with the help of sleep experts, among others, and present them in a playful way. As a sleep ambassador, he or she is to anchor the importance of rest and sleep in the minds of the Swiss, and also bring about more work-life-sleep balance internally at Ikea. The idea was developed and implemented in collaboration with Virtue, Ikea Switzerland's lead agency.
The company's brand promise manifests itself in the newly created position. In order to truly bring more home - that is, more peace and quiet - into customers' everyday lives and all-nighters, new approaches are needed. Or just: new jobs.
Ikea means business: The position has already been advertised - with a 60 to 80 percent workload. According to Ikea spokesman Manuel Rotzinger, various promising applications have already been received. The company is looking for a well-rested personality who is enthusiastic about the topic of sleep, sleeps exceptionally well and likes to sleep, and has experience in content creation and journalism.
