"I would insanely love to work for an airline in these times of "flightshaming""
Jonathan Schipper, CEO of Ogilvy Switzerland, answers our «13 Questions.».
1. what would you work for free?
We are already working pro bono for a charity called Asra, which supports underprivileged children and young people with disabilities in the slums of Delhi.
2. what would you most like to promote?
Even as a little boy, I was a huge fan of airlines. Unfortunately, because of my only so-so eyesight, I couldn’t become a pilot. That’s why I became an advertising professional. And since I haven’t yet had the chance to work for an airline, I would love to do so—even in these times of «flight shaming.».
3. what advertising should be banned?
In principle, I am opposed to restricting freedom of advertising, as I believe in people's ability to make informed decisions. But as far as I'm concerned, we could certainly do without (B2B) advertising by the arms industry.
4. the best book you've read recently?
By chance, I stumbled upon *The History of Bees* by Maja Lunde at the bookstore; it skillfully weaves together three family stories set in different places and times with the history of bees (and thus the decline of bee populations). The book is a very easy read, yet it is by no means shallow.
5. what does your private TV consumption behavior look like?
In addition to his nearly daily dose of SRF's «Tagesschau,» his viewing schedule consists almost exclusively of Netflix and similar services.
6. the best testimonial ever?
George Clooney. «Who else?»
Jonathan Schipper He studied communications and earned an EMBA from the University of Zurich; he has been working in the communications industry since 2000, has held positions at various local and international agencies, and has served as the managing director of Ogilvy Switzerland since June 2018. At its office in Switzerland, Ogilvy has 40 employees who are dedicated to creative consulting, developing communication strategies, and executing national and international campaigns.
7. do you fall for advertising?
Interestingly, 50-percent discounts at Migros still catch my eye from a distance.
8. ever thought about leaving the advertising industry?
On days when everything goes wrong. And I mean everything at once.
9. a buzz word that gets on your nerves?
Content Marketing
10. can you tell us a little secret?
My French is terrible.
11. What else do you really want to achieve?
I want to help the Ogilvy brand in Switzerland regain its luster and soar to new heights.
12. which five records (albums) would you take with you to the desert island?
It would be a colorful mix of mostly older albums that I still think are great: «Bambule» by Beginner for rapping along; «Legend» by Bob Marley for chilling out; «22» by Boris Brejcha for dancing; «Blue Lines» by Massive Attack, because it’s still great, and «And Justice for All» by Metallica, for when you need to let off some steam even here on the island.
13. the best Swiss campaign ever?
There are quite a few. I thought «With Ovomaltine, you can’t do it better—but you can do it longer» was a great campaign, and of course the “Lovely” campaign by Swiss Milk.
