Ibion -Brand Development for the Mobility of Tomorrow
The new Swiss brand IBION aims to shake up the mobility market. To that end, it is creating innovative infrastructure solutions, such as battery swap stations for electric two-wheelers. Serviceplan Suisse supported Cablex in developing the brand.
With a network of so-called "IBION power stations", which can be found using an app and provide exchange batteries for electric two-wheelers, the aim is to put an end to the previously known problems such as limited range, long charging times and high battery purchase costs. In addition to infrastructure, IBION also offers service, maintenance and rental of the power station.
Serviceplan Suisse developed the branding and brand strategy together with Cablex. "IBI" stands for local flexibility (lat. "da", "dort"), "ON" for constant availability. Together with the claim "Your mobility. Our mission." IBION shows that mobile people can organize their lives more efficiently with intelligent sharing concepts and practical handover locations. The logo is representative of the growing range of services that provide them with solutions: a reference to the "IBION Station" that runs through all advertising materials.
Solutions Suisse supported IBION as an efficient partner in the realization of the visuals and with economical production solutions for the market launch.
Responsible at IBION: Mirko Woetzel (Project Manager), Roman Kappeler (Head of Communication), Denise Schneider (Project Manager Communication). Responsible at Serviceplan Suisse: Lisa Melnikova and Andrea Zanzerl (Strategy), Nadja Tandler and Denis Schwarz (Art Direction), Gloria Leisinger and Dieter Boller (Text), Raul Serrat (Executive Creative Director). Responsible at Solutions Suisse: Andrea Aegerter (consulting), Denise Goldmann, Claudia von Grünigen and Carmen Anderegg (realization), David Hubacher (photographer, Witwinkel).
