IAB awards first quality certificate for SEO and SEA to Blueglass
BlueGlass Interactive is the first Swiss agency to receive both SEO and SEA quality certifications from the industry association IAB Switzerland.
The certificate defines agency requirements for professionalism and competence in the areas of SEO and SEA, making it easier for companies to find an established and quality-tested agency.
Obtaining quality certification from IAB Switzerland requires the submission of a detailed application dossier. Signed codes of conduct on compliance with defined standards form the basis for certification. Further assessment criteria for the quality certificates are experience, working methods, customer satisfaction and commitment to the market. The submission is subjected to a review and assessed by external auditors. Customer references are also actively sought.
