IAB Switzerland Association founds Advisory Circle under Ueli Weber
The IAB Switzerland Association is bringing in a prominent new leader. Ueli Weber, honorary president of IAB Switzerland, will head the newly founded Advisory Circle. The Mediafocus CEO will bring together the expertise of eleven industry experts.
Weber brings together well-known personalities. Rolf auf der Maur from Vischer brings legal expertise. Remo Baumeler from Audienzz strengthens the data sector. Tom Hanan from Webrepublic represents the agency scene.
Andra Iltgen from xeit adds the technology perspective. Beat Krebs from OMG contributes media expertise. Yves Mäder represents Google Switzerland. Jeannine Micheli from AMAG represents the client side.
René Plug from GoTom contributes e-commerce expertise. Sven Ruoss from Postfuturum brings publishing experience. Guido Trevisan from the Goldbach Group completes the board.
Focus on strategic development
The aim is to create tangible added value for members - through relevant content, orientation in the digital transformation and concrete support for current challenges in the industry - for a strong, networked and future-oriented digital advertising world.
The Advisory Circle is intended to open up new partnerships. The experts promote the international transfer of know-how. Each personality brings their own special industry experience to the table.
Weber and his team accompany the digital transformation. They provide support for current challenges in the advertising industry.
The committee directly supports President Martin Radelfinger. Vice-President Roger Baur also benefits from the expertise. Board members Evelin Wachter, Eva Maria-Mörtenhuber, Stefan Wagner and Alexander Horrolt receive additional advice. Managing Director Urs Flückiger coordinates the collaboration.
IAB Switzerland represents agencies, media companies and technology firms. The association is committed to standards and transparency. The Advisory Circle strategically strengthens industry representation.
