Heads repositions Scolaris
Pmi.AG has been operating the Scolaris school management system since 1994. Heads used brand profiling to refine Scolaris’s brand positioning and updated its visual identity with a new logo and brand image.
Digital solutions for schools were already in high demand before the pandemic, but during the crisis they became indispensable for school operations. More than 500 schools and 150 music schools in all cantons of Switzerland are already working with the school management system Scolaris and use the digital possibilities such as parent portals, chat function, documents with workflow or IT solutions in pedagogy.
In order to position itself even more clearly in the market, Pmi.AG invested in the Scolaris brand and commissioned Heads Corporate Branding to renew its positioning and appearance.
Heads sharpened the positioning on the basis of its brand profiling and formulated the new brand promise: "With versatile and practical solutions, Scolaris is committed to efficient digital collaboration in the school sector." In keeping with the platform's high level of user-friendliness, the logo now gives you a smile. And in the short form for app applications, "Scolaris" even becomes a winning, Portuguese "ola".
As a visual world, Heads developed a concept based on outstanding school building architecture - symbol of Scolaris' modernity and closeness to school operations.
