GroupM hires Xavier Reynaud as Operations Lead Switzerland
GroupM, headquartered in Zurich, has hired Xavier Reynaud as Operations Lead for Switzerland. The longtime CEO of Mindshare, GroupM’s Swiss subsidiary, is thus taking on a new professional challenge after seven years, starting in October 2022.
Reynaud's position at Mindshare Switzerland will be taken over by Ursula Arnold in addition to her current role as CEO Mindshare Austria.
Prior to Mindshare, the French-born Reynaud served as CEO at IPG Mediabrands Austria and Switzerland. Reynaud joined IPG in 2000 and worked in various capacities at the agency's locations in Vienna, Zurich and Geneva.
"Xavier Reynaud has shown with his leadership and innovation that he can not only build Mindshare, but also develop it further. This makes him an ideal choice for the role of Operations Lead in Switzerland," said Andreas Vretscha, CEO GroupM Austria & Switzerland. "Media is a central and at the same time very complex topic for the future. It's about developing relevant solutions and generating resonance. GroupM brings all of that to the table," says Xavier Reynaud.
