Getunik begins a new journey - with Gregor Nilsson as CEO

Getunik has had an eventful year. After very successful times with exciting projects such as the relaunch of the WWF Switzerland website (GoLive October 2017), it was time for Getunik to undergo a makeover, according to a statement. Beautiful websites, email marketing strategies and digital fundraising consulting were previously the core competencies of the Zurich-based agency.

Strategy & Consulting

However, these services were no longer sufficient to provide Getunik customers with holistic advice. It became clear to Getunik that customers need strategic consulting above all else when taking the step into digitization. To accomplish this change of course in the agency, Getunik strengthened its staff: with Gregor Nilsson, it was able to gain a proven expert in the digital transformation of non-profits as managing director. "Getunik remains a digital agency. However, we are convinced that digital fundraising is only successful if it is linked to classic fundraising measures. To realize this vision with our clients, we stand by them in an advisory capacity and provide them with the right strategies and tools," says Gregor Nilsson.

Marketing Automation & Campaigns

To optimally combine classic and digital channels, Getunik relies on marketing automation and its new product, the Getunik Marketing Suite. This automates a company's marketing activities. This means that potential customers are automatically supplied with various content tailored to them, addressed personally and activated in this way. The Getunik Marketing Suite thus provides the basis for getting in touch with potential customers and staying in touch with existing ones. Getunik Marketing Suite is fully focused on the needs of non-profit organizations, both in terms of features and price. Fundraising clients are picked up by Getunik early in the digital process and supported in all questions and decisions.

The Getunik Marketing Suite is therefore a good tool to start and accompany customer journeys. However, a strong customer relationship also requires high-quality content to be offered to customers during their journey. Getunik has also made itself fit in this discipline. With the Getunik campaign template, based on the Kirby CMS, customer projects can be built efficiently and told in an exciting way. Storytelling is the be-all and end-all to reach and convince new customers. Emotional content, logical user guidance and a simple payment process increase the quality of the customer experience, strengthen customer loyalty and ultimately increase business success.

Design & Coding

Of course, a new look is also part of the makeover. Getunik already has this discipline in its blood. Only three months passed from the definition of the new philosophy "We think digital. And understand analog." to the finished new corporate design including a new logo. The birth of the website was quiet, painless and joyful. The result is on Getunik.com currently only in German, in the course of January 2018 then also in English.