"I'm allergic to hot air guys".

1. you could swap your smartphone with someone else's for a day. Would you? And if so, with whom?
Yes, on one of the days when I'm usually offline (singing with my choir or making cheese). With Alexander Graham Bell. To learn what the inventor of the telephone is doing with today's smartphone.

2. what would you work for free?
I already do. Every year in Sri Lanka, for my foundation Help-helps.ch.

3. where and how have you ever bluffed in your life?
A little fibbing is part and parcel of challenging pitches, as long as you can keep your word afterwards.

4. what does not come to the office under any circumstances?
Hot Air Guys. I am so allergic to them that as a preventive measure we even use the platform Hr-pick.com have developed. As a former farmer, I am used to tackling and implementing.

5. was there a moment in your life when you thought: Wow. This is awesome. And it's from me!
Yes, at the birth of our two children.

6. a buzz word that gets on your nerves?
It's not really a buzz word, but B2B or B2C. Because it's all about H2H, human to human.

7. what is impossible for you to do without?
To the smartphone. I'm speculating that Bell won't be able to do anything with mine and will give it back to me.

8. what do you never want to have to hear about yourself?
That I did not "keep my word". I find honesty an important and unfortunately endangered "code of honor" in life.

9. what are you determined to achieve?
That people say, "Wow, that's great. And it's from CS2."

10. which professional colleague would you take with you to a desert island?
The one who manages to make a smartphone out of a few shells and a wire and go online.

11. when you have an idea, how do you know it is good?
When I tell them to someone for the first time and can answer all the critical questions. Many ideas crumble at the first counter-questions.

12. what was the most fun lunch partner?
Boris Becker in Sissach in 1999, when he visited us on the occasion of our newly developed interactive television technology and wanted to invest a few million.

13. what inspired you to enter the communications industry?
Already as a little boy I saved up for my first Atari computer and later for my first cell phone (Natel C). I like to be communicative.

Dani cold completed an agricultural apprenticeship, managed his parents' farm for several years and trained to become a federally certified farmer. From 1993 to 1997 he also worked part-time in a software company in sales and software development. In 1997 he co-founded the then Creative Solutions GmbH and managed the sales department. In his current role as CEO, he is responsible for implementing CS2's corporate strategy, managing key accounts and directing the company's financial fortunes. Kalt lives in Sissach and is the father of two children. CS2 is a full-service open source web agency with around 37 employees. Core competencies include corporate websites, e-commerce and web applications.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation 13 Questions: Thomas Häusermann