FC Bayern Munich: Against the watering can principle

As head of media and communications at FC Bayern Munich, Stefan Mennerich wants one thing above all else: to reach out to each fan individually. The «scattergun approach,» he says, has long since had its day.

Johannes Hapig - December 5, 2022

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FC Bayern Munich: Against the watering can principle

As head of media and communications at FC Bayern Munich, Stefan Mennerich wants one thing above all else: to reach out to each fan individually. The «scattergun approach,» he says, has long since had its day.

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