FC Bayern Munich: Against the watering can principle

As Head of Media and Communications at FC Bayern München, Stefan Mennerich wants one thing above all: to address each fan individually. The "watering can principle," he says, has long since had its day.

Johannes Hapig - December 5, 2022

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FC Bayern Munich: Against the watering can principle

As Head of Media and Communications at FC Bayern München, Stefan Mennerich wants one thing above all: to address each fan individually. The "watering can principle," he says, has long since had its day.

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