Against breast cancer: Maurice de Mauriac launches pink watch
To mark Pink October, a month dedicated to raising awareness of breast cancer, Maurice de Mauriac has launched a pink watch and is donating 50 percent of the proceeds.
October is marked by the pink ribbon, a symbol against breast cancer. The Zurich watch brand Maurice de Mauriac is also participating in Pink October, with a special edition: With the sale of the "L3 Cherry Blossom," the watch brand is supporting activities against breast cancer. The ambassador and campaign model is long-time top German tennis player Andrea Petković, who ended her career at this year's US Open and has long been committed to helping people with cancer.
50 percent of the proceeds are donated
"The L3 Cherry Blossom is intended to be a statement, as it were, for those who want to encourage those affected, as well as those who have accepted the battle with the disease," says CEO Massimo Dreifuss. In order to raise funds for the organizations involved in the fight against breast cancer, Maurice de Mauriac will donate 50 percent of the sales proceeds to the Krebsliga Zürich (Zurich Cancer League) in October for projects on the subject of breast cancer. A commitment that will not end at the end of October - even after that, 20 percent of the proceeds from each L3 Cherry Blossom sold will go to the Krebsliga Zürich.
