Franz&René sharpens the Andros brand
For juice and compote manufacturer Andros, Franz&René—the brand’s lead agency in the Swiss market since 2021—has carried out a 360-degree redesign of its branding, communications, and packaging.
The Andros brand has to assert itself in a highly competitive market, which requires a strong, clear and consistent brand presence. Franz&René therefore considered redesigning the branding, for example to highlight the packaging on the shelves and motivate consumers to buy.
By clarifying the brand platform and developing a corporate design, a stronger presence of the fruit can now be seen in most implementations. In addition, the brand can now develop further based on a coherent presentation and emphasis of the key messages. Measures implemented include new packaging, new fruit illustrations, revised bottle labels, a well thought-out product naming strategy and the definition of trade communication.
Responsible at Andros: Julien Rameau (Marketing Director), Rahel Zumwald (Consumer Dialogue Manager), Lara Horak (Marketing & Communication Coordinator). Responsible for Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Service Direction & Digital), Eric Kohler (Art Direction), Audrey Grossenbacher (Graphic designer), Yannic Sommer (Graphic designer). Illustration: Annick Poirier (Colagene Paris). Website: Dept Switzerland.
