Zurich Airport Region presents redesign and new website

The new logo of the networking and location development organization forms a rotating "F". In addition, a fresh blue has been defined. "With the new lettering, we want to visually express the dynamics of the organization and the region," explains Christoph Lang, Managing Director of FRZ Airport Region Zurich. The FRZ has continued to develop. In addition to new event formats, he says the accelerated digitalization is worth highlighting. "We communicate with our members on various levels every day." The new corporate design takes into account the cross-media strategy; in addition to print, digital media are becoming increasingly important.

According to Lang, the brand is the linchpin of the factors strategic location development, tactical location marketing and networking around the location community. The claims are: "Give impulses. Cultivate dialogue. We move and effect." The agency Schneiterpartner provided consulting services for the redesign of the FRZ.

New website with FRZ members and location in focus

At the same time as the rebranding, FRZ has launched the website Airportregion.ch redesigned from the ground up. Website visitors should be able to obtain in-depth information about the network and the site with ease. The result is a modern presence that works on both desktop and mobile applications.

On the one hand, the new FRZ brand had to be implemented. At the same time, the homepage had to be technically state of the art. "The website is an important, if not the most important business card of an organization," explains Peter Arnold, responsible for communications and business development at FRZ Airport Region Zurich. The catalog of requirements included a powerful content management system that allows close integration with social media.

Clear navigation and attractive design are just as important as informative content that makes people want to return to the website more often. This includes information on events, the network and site development. The website should regularly provide users with relevant information about FRZ members and the airport region.