Farner realizes fresh appearance for Biohacks
Biohacks specializes in vegan, organic functional foods. For the Biohacks Schweiz AG Group, the Farner Group handled the redesign of the website and sales materials, product design, product positioning, and support for the company’s entry into new markets.
Biohacks operates in the high-growth functional foods market, developing and marketing organic vegan beverages and nutritional supplements. In addition, the company communicates and promotes biohacking, people's deeper understanding of their own organism with nutrition experts and biohackers. Supported by knowledge, data and technical tools, people should better exploit their physical and mental potential.
New Auftritt
With the support of Biohacks, Farner has already finalized the conception and implementation of the new website as well as the redesign of the sales documents. Furthermore, the brand structure and the packaging of the two most important product lines "Spirit" and "Mood" were revised within the scope of the cooperation.
The initial can design of the Spirit Universe, created under the leadership of founder Jonathan Sehlinger, was further developed together. The drinks from Biohacks now appear more powerful, exotic and expressive.
The clear, precise design in the "Mood" universe, in turn, is intended to point to the high quality and functionality of the shots and powder products, which specifically support the human organism in sleep, regeneration, everyday life and immune defense. "With the new, fresh appearance, we can position ourselves more clearly in the market," says Stefan Jans, Chief Marketing Officer and responsible for the Biohacks Group.
In addition, Farner Branding accompanied the entry of Biohacks into new markets and areas.
Responsible at Biohacks: Ingo Lange (CEO Biohacks), Stefan Jans (Chief Marketing Officer), Jonathan Sehlinger (Founder/ Product Development), Linda Lux (Product Design).
