Farner with new in-house marketing department
With marketing expert Simone Saner, Farner is establishing a new in-house marketing department designed to support the agency's expansion.
Farner continues to grow: To support its expansion, the company is setting up a new in-house marketing department. With Simone Saner, the agency has brought on board a marketing expert who will initially be responsible for brand awareness, lead generation and brand architecture. As recently as September 2022, Farner the video agency Yoveo on board. "In this dynamic growth phase, an internal communications department is very important," explains Markus Gut, Head of Farner Branding & Change. "In order to guarantee a consistent image for Farner and to be perceived more strongly externally, we need to give our self-marketing a significant role."
Simone Saner comes to us from the international digital agency Dept, where she was Lead Marketing with a team of two employees.
was responsible for the company's own marketing. On course for growth, Farner is currently supplementing its competencies with various agencies,
which enrich the Farner Group with specific expertise. Further add-ons are being planned, the agency reports.
