Farner Consulting acquires a majority stake in Du Da and launches Data & Commtech offering
Farner Consulting is acquiring a majority stake in the Zurich-based data and technology agency Du Da Group. With this move, Farner Consulting is combining its existing communications offerings with technology and data solutions to form Commtech (Communications Technologies).
Digital transformation enables companies to be closer to their stakeholders - with communication that is more personal and relevant. However, while technologies are developing rapidly, many companies have some catching up to do with their communication systems, data and technology infrastructures. Companies are therefore often only able to make limited use of the new opportunities offered by data-based value creation.
Farner Consulting translates the far-reaching possibilities of technological change into new communication and marketing applications in the agency's own innovation laboratory "Farner Lab". The communications agency has now joined forces with Marc van Nuffel's data & technology agency Du Da and is now combining the areas of communications and technology homogeneously as Commtech.
"In order to solve the data and technology node in companies, we bring Du Da to us. In more and more customer projects, the data and technology infrastructure is an obstacle rather than an accelerator. We don't want to stop at the front end, we want to support the entire infrastructure and the processes behind it," says Daniel Jörg, Partner and Head of Digital Marketing & Research at Farner Consulting.
DU DA - Data & Commtech by Farner
Du Da will become part of the Farner Group on July 1, 2019. Du Da will continue to operate under its own name and independently in the market, but will also be clearly positioned within the overall Farner Consulting portfolio. The newly renamed Farner subsidiary "Du Da - Data & Commtech by Farner" will continue to be managed by Marc van Nuffel. In addition to his role as CEO of Du Da, he will take on the newly created role of Chief Technology Officer (CTO) at Farner Consulting. The Du Da Board of Directors now consists of Farner partner and digital strategist Daniel Jörg, Farner CFO Roland Oberhauser and Marc van Nuffel.
The joint Data & Commtech offering includes the development of:
- Cloud-based data & content infrastructures
- Integrated marketing automation & personalization
- Conversion-optimized websites, apps & experiences
- Conversational AI & Voice (Skills & Actions for Amazon Alexa and Google Assistant)
- Technical SEO
- Lab prototyping / PoC and MVP
- Digital Marketing Transformation Consulting
"Data is the new oil, information gathering is gold, interpretation and integration into real-time processes promises success. So whoever is prepared to substitute their value chain wins. To enable truly disruptive and profitable digital transformation for our customers, many disciplines are needed that are not within our area of expertise of IT and require perfect interaction. By joining Farner, we can now offer our customers this significant added value," says Marc van Nuffel.
Customized development and consulting in the digital sector
Du Da was founded in 2003 by Marc van Nuffel. Over the past two decades, the company has made a name for itself as a specialized digital agency for tailor-made development and consulting. From app-based publishing systems for EY Tax Magazin / Swisscom and SwissRe to various white label systems for Architonic, MCH/Art Basel, innovative news and smart content platforms such as Watson, Marché-Mövenpick, We.publish, integrated retail platforms for companies, data-based eHealth advisors such as BurnoutProtector and newly developed database engines such as Karma.run.
