Farner Branding develops brand and appearance of AuPark Wädenswil
Over the next few years, the AuPark will be built on the site of today’s AuCenter in Au-Wädenswil on Lake Zurich. The Farner Branding brand has now been repositioned and given a new design.
The AuPark in Wädenswil is characterized by architectural diversity and focuses on different forms and concepts of living. The canton of Zurich is also building the new cantonal school for the left bank of Lake Zurich in AuPark.
Farner Branding was commissioned by Intershop Holding to develop the brand positioning and brand design for the AuPark developed and implemented at all touchpoints.
Responsible at Intershop Holding: Andreas Wirz (Head of Portolio Management), Charothorn Kiatprasert (Portolio Management). Responsible at Farner Branding: Markus Gut (overall responsibility), Martin Fawer (strategy), Fabian Bertschinger (creative direction), Noah Açil (design), Sophie Weinmann (project management), Anthony Welbergen (senior consultant).
