Family wins the observer
Family prevailed over its competitors in a pitch and secured *Der Beobachter* as a new client. The primary goal is to fully leverage the magazine’s strengths in the digital realm as well.
With the aim of Observer digitally popular, develop new target groups and thus gain as many new members as possible, the collaboration between Family and the magazine in the areas of brand positioning and strategy has already gained momentum. The first results of this should already be seen this year. The Observer's goal is to fully exploit its strengths digitally as well.
