Family wins the observer
Family beat its competitors in a pitch and won the Beobachter as a new customer. The main aim is to fully exploit the magazine's strengths digitally as well.
With the aim of Observer digitally popular, develop new target groups and thus gain as many new members as possible, the collaboration between Family and the magazine in the areas of brand positioning and strategy has already gained momentum. The first results of this should already be seen this year. The Observer's goal is to fully exploit its strengths digitally as well.
