They're both fast: Fabian Cancellara is the new ambassador for the 10-minute delivery service Stash—and, thanks to his love of cycling and his high speed on two wheels, he's the perfect representative for the company.
Editorial
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November 3, 2021
The start-up is now appearing with the cyclist as its ambassador. "The concept of Stash immediately excited me," Cancellara is quoted as saying in a statement. "The 10-minute delivery time is of course an announcement. But it's that speed that makes Stash unique." The quick-delivery company has consistently geared its business model toward high delivery speed and aims to appeal primarily to people with a spontaneous lifestyle. With centralized warehouses and clear procedures, the driver:s are able to stick to the 10 minutes: They are stationed at the warehouse and can leave immediately as soon as the order is packed into the backpack. As "Rider's Captain", Fabian Cancellara is the contact person for the Stash riders and is committed to their safety.
Fabian Cancellara and the start-up's riders share a love of bicycles. Many of the couriers make deliveries on their own bikes instead of hopping on the Goflow e-bikes in the Stash fleet.
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