Eva Egger takes over management of Österreich Werbung Schweiz
After 27 years in the position of Head of Market Switzerland, Carmen Breuss is handing over the management of Österreich Werbung (ÖW) Switzerland to Eva Egger.
Carmen Breuss can look back on 27 dedicated years at Österreich Werbung. As market manager for Switzerland, she played a key role in positioning Austria as a tourist destination in the third-largest foreign source market and introducing Swiss guests to Austria's special lifestyle. "Networking, developing strategies, implementing marketing activities - the channels may have changed over the years, but the central task of generating enthusiasm for Austria has always remained the focus," Breuss sums up.
On July 1, 2024, she took over the role of Head of Market Development in the management of Austrian National Tourist Office in order to dedicate herself to the further development of foreign markets.
New era with Egger
The new Head of Market Switzerland, Eva Egger, is taking over the management of the Zurich team with great enthusiasm and clear goals. She is convinced of the continued great potential of the Swiss market: "Switzerland is a key source market for Austria, but faces strong competition from other destinations. Together with our team and partners in the industry, we want to find innovative approaches and make Austria's lifestyle even more present," says Egger.
