Erdmannpeisker brings diversity to Bimbosan packs
The Biel-based agency Erdmannpeisker supported Bimbosan during its 2013 relaunch and continues to work for the company to this day. Now, the entire product line has been redesigned once again.
The reason for this was legal restrictions and an optimized formula. However, Bimbosan took this as an opportunity to incorporate social changes such as gender and diversity developments into the design. Girls and boys from different ethnic backgrounds can now be seen on the new packaging.
The pacifier, which is meeting with less and less acceptance among mothers, has also been replaced on milk cartons (where no children may be depicted). Baby animals can now be seen growing up and slowly fledging. Functionally, a simple number and color system has been introduced to facilitate recognition and advice within the extensive product range.
With the new packs, Bimbosan has definitely said goodbye to the last "old habits" and appeals to young, interested and open-minded parents with its illustrations.
The new packaging will be rolled out to retailers from May 2020.
Responsible at BimbosanDaniel Bärlocher (CEO Bimbosan); Roger Brugger (Communications Manager). Responsible at ErdmannpeiskerGabriel Peisker (CD); Christina Weisser, Jenny Ziörjen (Art Direction); Felix Reidenbach (Illustration); Sybille Erdmann, Selina Helbling (Consulting).
