A brand identity to make well-informed decisions on health issues

The options for medical care and the roles of patients and service providers have changed significantly. Everyday life constantly demands decisions from each individual that also have an impact on their health. At the same time, the information available is increasing exponentially. Health literacy is required in order to obtain the right information and take the right action. 

This is where the "Health Literacy Zurich" program of the Careum Foundation and the Department of Health comes in; both for people and for the healthcare system. MetaDesign was commissioned to develop the brand identity and design the website for GKZ. The central aim is to provide orientation in the canon of information. The population, but also other stakeholders, should be able to act competently and independently in health matters. 

MetaDesign develops a matching Performance. The focus is on making information easy to understand. Different text levels deliberately give information weight. A line acts as a guidance system that provides orientation and connects. The logo sets the tone in each case. The dominant colors blue and white underline the connection to the canton. The clear and accessible appearance also appeals to patients, health organizations, scientists and doctors. Government President Thomas Heiniger on the project: "We all have to decide for ourselves what we do and what we don't do. The state enables us to act on our own responsibility by providing suitable framework conditions."