Marketing a Chuchichäschtli? Challenge accepted!
As part of the restructuring: In a new agency video, Ferris Bühler Communications aims to show that they can really market anything here—even a Chuchichäschtli.
Chuchichäschtli, Guggigäschtli or rather Schuschischäschtli? As unknown as the word is outside the country's borders, as infamous is the dialect term for the kitchen cabinet in Switzerland. Ferris Bühler Communications wants to prove with its new agency video that the 360-degree storytelling agency can really market anything creatively.
As part of the restructuring and makeover of Ferris Bühler Communications' website, the 360-degree storytelling agency created a video to clearly demonstrate the agency's USP - First, Beyond, Creative. With the video, Ferris Bühler Communications wants to put a strong focus on storytelling and creativity and showcase its wide range of different services.
The Swiss Chuchichäschtli in focus
The main character is the Chuchichäschtli, a complicated dialect term for a kitchen cabinet. The video humorously shows that the agency from Baden can market anything - even a simple Chuchichäschtli. "In a brainstorming session, we discussed various objects that would be suitable for marketing in a humorous and unusual way. Since the Chuchichäschtli is not only a funny cliché but also embodies Swissness, the decision was unanimous," says agency founder Ferris Bühler.
Ferris Bühler Communications produced the video itself, from conception to editing. However, in-house video production is only one facet of the agency's further development. Ferris Bühler Communications offers a range of services from PR and marketing to event organization and podcast production.
