Eat.ch becomes "Just Eat

Eat.ch is changing its brand name to Just Eat in order to be able to efficiently implement the numerous advertising and marketing activities of its parent company "Just Eat Takeaway.com" in the Swiss market as well, the company wrote in a statement. Just Eat Takeaway.com had signed one of the largest UEFA partnerships in March 2021. The associated, highly present branding is intended to give the 3,500 Swiss restaurant partners high visibility as well as enable customers to enjoy numerous benefits, it adds. The change relates purely to the brand name and has no impact on other areas of the business.

Together with parent company Just Eat Takeaway.com, Just Eat had signed a UEFA deal in March 2021 that follows the company's current UEFA EURO 2020 partnership and includes 12 UEFA competitions and events such as the UEFA Champions League or UEFA Europa League. Under the partnership, Just Eat Takeaway.com will receive visibility on perimeter LED boards, interview backdrops, broadcast sponsorship, as well as exclusive activations on-site and during matches. During the sporting events, marketing activities, promotions and sweepstakes are expected to bring numerous benefits to the 3,500 Swiss restaurant partners and Eat.ch customers in addition to visibility.