Differentiation, sharpening and new perspectives for Swiss Prime Site
Jung von Matt/Brand Identity has further developed Swiss Prime Site's brand strategy and brand identity.
As Switzerland's leading listed real estate company, Swiss Prime Site pursues a clear vision: to design sustainable living spaces and create more value through innovation and passion. Jung von Matt/Brand Identity supported Swiss Prime Site in the further development of its brand strategy to clearly communicate and implement this vision and convey its corporate values. With the aim of attractively communicating the synergies, added value and intelligence of Swiss Prime Site's business model, the positioning of Swiss Prime Site was sharpened and an optimal brand structure was developed. In the process, it was decided to create a differentiation between the group and the group companies in favor of greater clarity and stringency. In the future, the group and the real estate division will each position themselves on the market with their own image and logo: "Swiss Prime Site" and "Swiss Prime Site Immobilien". In addition to the new brand structure, the Brand presence of Swiss Prime Site and equipped for the digital age. The redefined visual world picks up on the role and relevance of Swiss Prime Site for society and life in the future. With a more emotional design, it conveys the core message - less hardware, steel and concrete and more software, people and knowledge.
Responsible at Swiss Prime Site: Nicole Stamm (Head Event Management), Mladen Tomic (Head Corporate Communications), Markus Waeber (Head Investor Relations). Responsible at Jung von Matt/brand identity: Kathrin Fach (Head of Creation) Carine Labatut (Strategy & Consulting), Thomas Deigendesch (overall responsibility).
