The advertising agency and Displaysolutions give the POS a new face
Displaysolution’s expertise and implementations were to be expanded to include new communication possibilities that reflect the spirit of the times and connect all channels. In collaboration with Die Werbekanzlei, a world was created that drew inspiration from the technological and visionary trends in the retail industry.
The newly developed claim "Staging Brands" puts the product in the spotlight, while expressive key visuals highlight the synergy between product and display and put the different areas of the company in the center. The animated CGI visuals are intended to convey the value of the brands and the implementations.
"The new appearance is an interplay of form, animation and type, which flow together to form a distinctive, meaningful and contemporary overall image. The customer experience is always in the foreground," explains Emanuel Brunner, Creative Director of Displaysolutions.
In addition to the visuals, it was equally important to communicate the company and industry trends to the outside world. The Website was given a new magazine section for this reason, which is intended to serve as a source of inspiration and information. POS trends, interviews and other news from the industry will find their new home here, which are also networked with LinkedIn and thus serve as multipliers.
"Materiality and the future were central themes throughout the entire process. The result is a new world that makes tangible on the outside what is already being lived on the inside. A communication platform still rarely seen in display production, which not only sells a service, but can offer real added value, for the company and its customers," explains Andrea Zanzerl, Brand & Design Strategist at Die Werbekanzlei.
Responsible at Displaysolutions: Django Rubinick, Emanuel Brunner, Adrian Binkert. Responsible for The Advertising Firm: Andrea Zanzerl, Patrick Varga, Turan Oeznalci, Ladina Baumgartner.
