Publicis Groupe implements its "Power Of One" philosophy in French-speaking Switzerland as well
The Western Switzerland branch of Publicis Media Switzerland AG and its subsidiaries iBeauty, Zenithmedia, Blue 449, and Performics, which were previously headquartered in Nyon, will move to the Publicis Communications offices in Lausanne on March 29, 2018.
The offices are already home to Leo Burnett and Saatchi & Saatchi. The client and their needs are at the center of attention, writes Publicis in a press release. The "Power Of One" philosophy makes it possible to form cross-agency teams in order to satisfy the client's needs much better than an individual agency could alone. With the move, Publicis Groupe is now also putting this philosophy into practice in French-speaking Switzerland.
