Dept launches AI unit - Lukas Stuber becomes Digital Ethics Ambassador
The AI-focused unit, Dept/AI, is designed to help brands solve complex challenges and boost productivity through ready-to-use AI solutions and innovative creative experiences.
Dept/AI comprises a multidisciplinary team of more than 400 specialists worldwide. The agency group expects 10 percent of its revenue to come from custom AI solutions and 80 percent from AI-enabled work by 2025.
"AI opens up limitless possibilities and potential for brands," said Isabel Perry, VP of Emerging Technology at Dept. "Our customers are eager to leverage AI, but are often held back by complex issues around design, ethics and use in everyday life. We stand with them as an experienced AI transformation partner that helps them leverage today's opportunities in ways that go beyond the hype and make sense for their business."
Accordingly, Dept has appointed former Managing Director Lukas Stuber as Digital Ethics Ambassador. This is to guarantee that AI applications for customers are not only business-oriented, but also meet ethical standards.
The agency observes developments in technology and marketing and aims to make them understandable and usable for clients. Dept/AI therefore not only explores the increasing influence of generative AI on the competition between search engines and its own core business of organic and paid search, but also focuses on using AI in an ethical and progressive way for innovative projects. For example, for a machine hand tracking system to learn the American Sign Language Alphabet or a unique AI experience with personalized AI trading cards for eBay's MCM Comic Con campaign.
