Department of Noise develops sound identity for Abraxas and Swissgrid
The Zurich-based audio branding agency Department of Noise has developed the sound identity for the IT provider Abraxas and the power grid operator Swissgrid.
Since April 2018, Abraxas and VRSG have been operating under the joint name Abraxas. As part of the rebranding, the leading provider of end-to-end IT solutions for administrations, public authorities and companies in Switzerland developed its brand sound together with Department of Noise. The music is intended in particular to reinforce the company's commitment to partnership and the values of "appreciation" and "security": it focuses on the people behind IT.
The sound identity is now used on all channels, from image films to events, web videos and online advertising. Depending on the context, the musical leitmotif is interpreted differently.
Refreshed Swissgrid brand presence enhanced with audio
Swissgrid is the national electricity grid company and thus responsible for the safe operation and monitoring of the Swiss transmission grid. As part of the strategic positioning and the refresh of the corporate design by Scholtysik&Partner, Department of Noise also defined the soundtrack for Swissgrid. The brand values "smart - initiative - integrity" were translated into sound. The audio logo and sounds for the motion toolkit were derived from this. Thus, Swissgrid is also unmistakable in video communication on the soundtrack. Furthermore, a guideline for the use of music was created, which serves as a basis for the selection of music for multimedia applications.
Department of Noise
Department of Noise is an agency for audio branding and music production. It helps brands to design and maintain their auditory identity and is responsible for the sound identity of Bank Cler, Basler Kantonalbank as well as Swisscom "inOne", among others. Department of Noise is the only Swiss audio branding agency to be a member of the Audio Branding Society in Hamburg.
