DD COM realizes repositioning and rebranding for Varese
DD COM carried out a comprehensive rebranding for Ochsner Shoes' Varese brand.
The rebranding included the development of a new logo, the redesign of all POS and packaging materials, the realization of the content for the new landing page, the staging of the new collection and the implementation of the launch event.
Since last year, the Zurich-based agency has been responsible for all of the shoe brand's online and offline communications activities.
Responsible at Varese: Carmela Schuler (Head of Marketing Ochsner Shoes); Denise Polentarutti (Marketing); Michela Multari (Marketing); Barbara Schluep (Head of E-Commerce & Omni-Channel Ochsner Shoes).Responsible at DD COM: Daniel Müri (Creative Director); Marc Hahn (Art Director); Peter von Ah (Art Director); Deborah Raimondi (Image Editing); Werner Kim (DTP); Andres Laub (DTP); Laura Capponi (Consulting); Tobias Koenen (Head of Digital).
