The castle for everyone: Kargo creates new appearance for Burgdorf Castle
Kargo is responsible for the rebranding of Burgdorf Castle. In addition to the new umbrella brand, a new website was also developed, where visitors can now book experiences at the castle.
Burgdorf Castle presents itself with a new appearance in view of its reopening in April 2020. As part of a competitive tender in 2018, Kargo Kommunikation had won the contract for the implementation of the new appearance of Burgdorf Castle.
In addition to the conception and implementation of the new logo and the new website, an umbrella brand strategy was developed for Burgdorf Castle, which unites all future users, such as the museum, the Swiss Youth Hostels and the city of Burgdorf (wedding room). Thereby the areas "Museum", "Restaurant", "Youth Hostel" & "Events" get a self-contained identity.
Burgdorf Castle becomes a veritable melting pot of the finer things in life. Here, history meets modernity, the culinary arts shake hands with the experience and are accommodated with chivalrous hospitality. Kargo's goal was and is to create a brand design that makes all these offers and areas formally visible. In the future, all users will appear together under the umbrella brand Burgdorf Castle.
Burgdorf Castle is still under renovation: Tailor-made offers for the castle experience, as well as individual overnight stays, can already be found on the website Castle-burgdorf.ch be booked for spring 2020. Likewise, bookings can be made via the Swiss Youth Hostels website.
Responsible on the part of Burgdorf Castle: Urs Weber (Managing Director Burgdorf Castle Foundation), Elisabeth Zäch (Vice President of the Burgdorf Castle Foundation Board), Markus Meyer (President of the Foundation Board), Daniel Furter (Museum Director), Kurt Schempp (Swiss Youth Hostels), City of Burgdorf (municipal wedding room). Responsible at Kargo: Christoph Balsiger (Creative Director), Raïssa Lara Lütolf (Interaction Designer), Manja Koschker (Marketing & Communications Manager), Nicole Balsiger (Digital Marketing Strategist), Anaïs Merz (Trainee Marketing & Communications). Technical implementation website: Roger Burkhard.
