Dachcom creates brand identity for SAK
The Dachcom agency developed the new overall appearance for the Eastern Swiss energy supply company SAK.
The new image positions St.Gallisch-Appenzellische Kraftwerke AG as an innovative energy supply company for people in Eastern Switzerland. Values such as "courage to change", "inspire people" and "professional solution provider" are to play a tangible and visible role in the new image. During the realization phase, the design ideas were repeatedly tested and adapted based on these values. The result is a brand that reflects courage and positions SAK for a successful future in the market.
As part of the new corporate design, a new and user-friendly web platform was designed and other measures such as vehicle and building signage, brochures, mailings, annual report, advertisements, etc. were implemented. The crowning glory of the brand launch was the new trade fair appearance and the SAK Forum as part of Olma 2018. A telephone survey confirmed that the new brand is already well and positively anchored in the population.
Responsible at SAK: Marketing and Corporate Communications team. Responsible at Dachcom: Winterthur/Rheineck teams.
