Dachcom develops new overall appearance for ProNovia
Just in time for ProNovia's 20th anniversary, the Dachcom agency developed the company's repositioning and new overall brand identity.
ProNovia has been optimizing the business processes of large national and international companies for 20 years. The claim "The Business Process Company" presents ProNovia as the "first choice" when it comes to optimizing all business processes.
With the "ProFactor", an overarching communicative bracket was also created that stands for ProNovia's added customer value. The "Pro" of the ProFactor is also consistently part of the core messages that give the new appearance a common thread.
Visually, the new overall appearance is characterized by a new color scheme, as well as the use of generous images from the environment of ProNovia customers, a new tectonics and iconography, and a new typeface.
The appearance is used in the context of the new website Pronovia.ch, in the new corporate film, in product films, expertise and product sheets as well as in the remaining CI and CD measures and presentation documents.
Responsible agency: Dachcom Team Rheineck / St. Gallen.
