CEO friendly greetings poster added to collection
The CEO poster that Freundliche Grüsse created for Baloise has been added to the collection of the Museum of Communication in Bern.
With the CEO poster, Baloise had published the phone number of CEO Michael Müller twice in 2019 and encouraged potential employees to call - countless applicants called.
The action as part of the employer branding campaign "Worklifebaloise" received a great deal of media coverage. Now, at the request of the Museum of Communication in Bern, the poster has been added to the permanent collection.
