Catherine Martin Art Direction awakens anticipation for Knecht Reisen
As part of a rebranding effort, Zurich-based brand designer Catherine Martin created, among other things, the new website for Knecht Reisen.
Due to the Corona pandemic, travel options have been very limited lately. Knecht Reisen used the time to give the website a refresh and sharpen the brand profile as "The specialist for long-distance travel".
For the rebranding of the website, Knecht Reisen commissioned the Zurich-based brand designer Catherine Martin. She designed the new web presence, structured the comprehensive travel offer in a modern and clear way and consistently highlighted the competencies of the destination specialist.
The pictures in connection with the illustrations in the passport stamp look are to wake the anticipation on the soon again possible long-distance journeys. The well-founded accompanying texts are intended to make clear that Knecht Reisen, as a specialist, guarantees real added value compared to other tour operators and Internet providers. Especially in these unpredictable times.
Responsible at Knecht Reisen: Danielle Knecht Lanz and the other members of the BoD, Markus Maushart (Head of Tour Operating) and the other members of the GL, Tanja Röthlisberger, Marc Gooch (Project Management). Responsible at Catherine Martin Art Direction: Catherine Martin (design concept, art direction and brand design). Responsible at WebGarage: Reto Knödlseder (Master Programming).
