Catherine Martin Art Direction realizes branding for Build Smart
Electrical wholesaler Otto Fischer is launching «Build Smart,» an innovative platform for connected building technology. Zurich-based brand designer Catherine Martin developed the entire brand identity—from the logo to the website.
"Build Smart" offers complete solutions in the field of energy and building technology and combines the areas of electrical, heating, sanitary, ventilation and air conditioning. This wide range of products and services is also reflected in the new appearance: in a spatial form inspired by modern architecture, it is visualized that "Build Smart" combines everything under one roof.
The website communicates quickly and concisely in static and animated form and is used online and offline in various applications.
Responsible at Otto Fischer: Roger Altenburger (Managing Director); Pascal Grolimund (Head of Marketing); Stefan Ruf (Head of Communications); Alessandro Buriola (Research and Development); Besjana Lokaj (Marketing); Patrizio Giordano (Programming); Bettina Rossi (Polygraph). Responsible at Catherine Martin Art Direction: Catherine Martin (overall responsibility, concept, art direction and brand design). Responsible at WebGarage: Reto Knödlseder (Support Programming).
