Büro Haeberli transforms Literatur Festival Zürich into participatory hybrid event
The Zurich Literature Festival has used the pandemic as an opportunity to reinvent itself with a multimedia focus. Büro Haeberli has implemented this transformation with a new brand identity, a new website, live streaming, a media library, its own ticket shop, and other initiatives.
The Zurich Literature Festival, presented by Kaufleuten Kultur and Literaturhaus Zürich, will take place for the 10th time next week in the Old Botanical Garden. Celebrating its anniversary with a new design and a Web platform - conceived, designed and programmed by the agency Haeberli office.
Program, stream, store on one platform
Online festival visitors can use the platform intuitively and can purchase tickets or access the live stream with just one click. All events will now also be broadcast live. The audience can therefore decide for themselves whether they want to be there live on site or via live stream.
Dip and turn
The new key visual remains deliberately ambiguous, sensual, leaves room for interpretation and is intended to symbolize immersion in new - literary - worlds. The typography and the logo play with twists and reversals. The festival becomes the location for the new streaming offer.
Every year, the festival attracts a wider audience of more or less literature-savvy people with international authors and its own music program. There are now various ways for this heterogeneous audience to experience the festival.
