Brandpulse develops various online and offline solutions for Mirus
Following a comprehensive rebranding, the Brandpulse agency developed the hospitality service provider’s website as well as a comprehensive set of communication strategies and promotional materials.
For 25 years, the software company Mirus has specialized in easy-to-use human resources and financial software solutions for the hotel, restaurant and tourism industries. As part of a comprehensive rebranding, Brandpulse had already revised the brand positioning for the IT service provider and developed a new corporate design including a new visual world. On this basis, Brandpulse has now developed a new Internet presence for the software company, which is intended to embody the high standards and reliable expertise of the software company. A comprehensive image brochure stands for the Mirus positioning "Software as a Service" and reflects the service claim of Mirus. People are shown as service providers in various hospitality functions: From bartenders to facility managers to nursing specialists, they are all beneficiaries of Mirus software solutions.
For the specific target groups of hoteliers and restaurateurs, two product brochures were developed, and for the launch of a new software offering, Brandpulse developed a PR and advertising presence for trade media in the hotel and restaurant industry with an advertising campaign, editorial interviews, public reports and a customer mailing.
All communication measures, including the website, will be in place from November 2019.
