Brandkitchen shows youth association Cevi Switzerland in a new light
The youth association Cevi Switzerland has changed its internal and external image in recent months. Together with Brandkitchen, a contemporary and clearly structured image with recognition value was designed and implemented.
With a new corporate design and a changed overall appearance, Cevi Switzerland is now a pioneer for all associations, departments, members and the public.
Due to the decentralized organizational structure of the association, the visual design of Cevi Switzerland was heterogeneous and varied. The aim of the new concept was to create a uniform and clearly structured image of the youth association by changing its appearance. This was to reflect the values represented by Cevi Switzerland, such as community, experience and trust. In addition, the associated departments were to be motivated to adopt the new "look" by a convincing result.
In order to achieve this goal, the homogenization of Website with print templates in focus. In addition to revising the visual language, typography and color selection, a new logo was created. Furthermore, the layout of all business stationery and advertising material was adapted to the new concept. In addition, the new website now also offers the option of Web-2-Print templates for important documents. In order to implement the new image in a sustainable manner, the conceptual specifications were finally bundled in a corporate design manual.
Responsible at Cevi Switzerland: Felix Furrer (Head of Marketing & Communication), Samuel Hiersbrunner (Member of the Board of Cevi Switzerland / Marketing & Communication). Responsible at Brandkitchen Spreitenbach: Peter Scherrer (Creative Director), Dusan Vukovic (Head Digital), Andreas Fiersbach (Account Director), Eva Knecht (Designer).
About Cevi Switzerland: Cevi Switzerland is the third largest youth association in Switzerland. It has around 14,000 members in over 200 local associations and, as a Christian and internationally oriented youth movement, organizes over 80 training courses and around 300 camps every year.
