Bold starts the new year with a new partner
In 2019, Bold was able to bring former Post communications professional Matthias Gerber on board. The Brand Campaign Director has been a partner at the helm of the Bern-based agency since January 1, 2022.
The transfer was initiated by Philippe Hansen during a business lunch at the Vietnamese restaurant around the corner. "The money for a bowl of noodle soup was never better invested," says the Bold co-founder. "Matthias is an important and inspiring building block in the further development of our agency and it's just incredibly fun to work with him."
"At Bold, I have found my place in a team that is outstanding in both human and professional terms," says newly appointed Executive Board member Matthias Gerber. "From campaigning and branding to motion design and development, everything is created here from a single mold. I'm looking forward to being able to use this bundled creative potential in my new role in an even more targeted way for our clients."
