Blueglass Interactive takes over the agency Schaetz Cro
Blueglass Interactive is acquiring the web analytics agency Schaetz Cro effective immediately, thereby expanding its range of services in the field of digital analytics. Dominik Schaetz, the former owner of Schaetz Cro, will lead the digital analytics division at Blueglass as Team Manager.
The acquisition and integration of Schaetz Cro is based on a fundamental approach of Blueglass Interactive: Data-drivenness is firmly rooted in the agency's DNA and is actively applied across all areas, from strategy development to insights from the performance evaluation of ongoing measures. The standalone Digital Analytics division aims to make this data-driven approach even more tangible and firmly rooted. The in-depth competencies in web tracking, web analytics and conversion rate optimization will now also be made available to Blueglass' customers as an independent service.
The collaboration with the specialized agency Schaetz Cro has already been tried and tested for many years. Thus, Blueglass and Schaetz Cro found each other already since 2012 over several routes in an office community and in the cooperation on long-term customer projects.
