Bico and Ammarkt want to do everything "for ä tüüfe gsundä Schlaaf".
Bico wants to sharpen its position in the Swiss bed market and has commissioned the St. Gallen agency Ammarkt with a rebranding.
Ammarkt has implemented a rebranding for Bico. Following a strategy process, the brand core was redefined and the brand repositioned, according to a statement. In the course of this, the Bico logo was adapted and the corporate design was revised.
The rebranding was initiated by the new Bico management as part of the change process within Hilding Anders Switzerland. The company has been active on the Swiss market since 1861 and, according to its own statements, has always done everything for the best sleep. Thus, in short, the following sentence became the claim: "We do everything for the best sleep".
In addition, Bico established Bico Selection, a new brand for home accessories. This line includes room fragrances and sleeping accessories that support the positive indoor climate in one's own home and create a place of well-being.
In June, at the in-house exhibition, the new brand was presented to the dealers and the Bico flagship store in Schänis was inaugurated. By the end of September, all POS had been refitted.
Responsible at BICO, Hilding Anders Switzerland AG: Stefan Brungs (General Manager), Jens Fischer (Director Marketing, Development & E-Commerce). Responsible at Ammarkt: Marcel Odermatt (CEO), Sascha Fanetti (CD), Jan Walser (AD), Patrizia Galassi-Mazzucchelli and Mirjam Santaguida (Consulting).
