Berlin agency Fraser opens office in Zurich
Five years after its founding, the Berlin-based agency Fraser will open an office in Zurich at the beginning of August. The expansion into Switzerland is driven by the agency’s client base, which includes Swiss companies.
For the past year and a half, Fraser has been serving the Cham-based Selecta Group as lead agency in its 16 international markets. Now, he says, he has been joined by another Swiss client, making the move into the Zurich agency scene definitive.
"Switzerland is the world champion in innovation. We believe that with the new client acquisition, our agency model and service portfolio, now is the right time to take this step," said Benjamin Baumann, CEO of Fraser. "With a strong local Swiss team in Zurich, we will convince more clients to join us in the medium and long term. Zurich is a highly respected agency location with many exciting brands. We are looking forward to our new second home."
Fraser has been in the process of building a leadership and interdisciplinary team for the Zurich office for some time and aims to become an attractive employer in the challenging Swiss agency market.
