Prenew consulting agency goes live
Jan-Erik Baars, Thomas Huber, and Philipp Thesen are launching a consulting firm in Switzerland focused on digital transformation. Prenew promises: «Value creation for the digital shift.».
The partners: Thomas Huber, Philipp Thesen, Jan-Erik Baars (from left)
Thomas Huber, a long-time PR consultant and founder of the Berlin-based strategy agency Semanticom, and Jan-Erik Baars, Professor of Design Management at the Lucerne University of Applied Sciences and Arts (HSLU), became partners in the Swiss consulting agency Prenew, previously founded by Philipp Thesen, on July 1, 2019. Philipp Thesen is a professor of human-system interaction at Darmstadt University of Applied Sciences and was previously head of design at Deutsche Telekom. All three shareholders hold equal shares in the GmbH, which is headquartered in Schindellegi, Switzerland. The managing director is Tim O. Weber. In addition to the office in Schindellegi and the representative office in Zurich, further representative offices are planned soon in Berlin and Tel Aviv.
Prenew is a strategy consultancy for digital transformation. The focus is on companies undergoing the digital transformation of their company, business model, brands and products.
Prenew focuses on four consulting areas:
- Narrative: a new narrative for business strategy.
- Transformation: mobilizing the organization for change.
- Customer Experience: Increasing value for the customer.
- Design Leadership: Anchoring and leading design strategically.
