Wirz Wietlisbach Dialog becomes Wirz Activation
With record results for 2016 on the books and about a year and a half after Guido Wietlisbach stepped down from the operational leadership of Wirz Wietlisbach Dialog, the agency for performance-oriented communication changed its name to Wirz Activation effective February 1.
"Not too big a deal," as CEO Jörg Bewersdorff emphatically puts it soberly. "In principle, the name change is really mainly cosmetic. The fact that we took this opportunity to replace "Dialog" with "Activation" has to do with our self-image of largely individualized communication." And at Wirz Activation, this no longer consists only of classic dialog, but much more of the channel-neutral and increasingly data-driven activation of brand and customer values. "That doesn't mean that we don't continue to do offline and online mailings with dedication. But we are just as much at home at the POS and simply everywhere where it is a matter of capitalizing on brands and offers with equally empathetic and sales-boosting solutions," adds Bewersdorff.
