The Baden agency Schärer becomes the new agency Visàvis
After 20 years in business, a new era is beginning at the Baden-based agency Schärer. Shady Ashong and Simon Schleuniger are acquiring equal shares of the company from co-founder and sole shareholder Andreas Schärer as part of a management buyout and are now taking on new leadership roles as owners. The two have been co-leading the agency since early 2019.
Simon Schleuniger and Shady Ashong.
With the new management, the agency will also be given a new name that expresses the philosophy even more clearly: on August 19, the company will be renamed Visàvis. Andreas Schärer will continue to support the company as a strategic consultant until the end of 2020, after which he will devote himself to new tasks and challenges.
Ashong and Schleuniger can continue to build on a long-standing customer base and a proven team of around 20 communications professionals.
The two new agency owners pay tribute with great respect to the achievements of the company founder, who has built up and expanded the agency as a founding member since 1999: "Andreas Schärer has led the agency with prudence and foresight through the last two decades of the advertising industry, which have been characterized by many changes. That inspires us greatly."
Andreas Schärer says: "I am very happy and grateful that I can now pass the company on to good hands - Shady Ashong and Simon Schleuniger are two top communications professionals with a lot of commitment and heart who complement each other perfectly. I am convinced that the agency has a very successful future ahead of it."
Adreas Schärer.
The new name stands for partnership-based cooperation
The new name Visàvis stands for the special characteristics of the agency and its employees. Customer proximity, working together as partners, a close connection between employees and their customers - in other words, a multiple vis-à-vis, "We have been living these values for a long time - now it's time for them to be expressed in our name," says Simon Schleuniger, who heads the Creation and Events departments at the renamed agency. "We are neither an impersonal communications factory nor a glamorous advertising agency with overly big egos. We are a focused and serious agency that has always stood for sustainable communication and solid craftsmanship at the highest level. The satisfaction and success of our clients are at the heart of our work," says Shady Ashong, responsible for digital and consulting.
This is certainly one of the main reasons why the Baden-based agency maintains long-standing and close partnerships with its clients, Schenker Storen, Hero, Kärcher, Aargauische Gebäudeversicherung, Privera and many more.
The full-service agency with its own event location
Visàvis is and will remain a full-service agency with a focus on creation, digital and events. The agency will continue to rely on the many years of experience and expertise of its competent employees. It also has a broad network of partners, such as the digital 3D factory Visual Now. And Visàvis has another special feature to offer: From September 1, 2019, it will breathe new life into the "Druckerei" cultural and event location and take over its management. From September, the location in the same building in Baden will be available for events such as AGMs, product presentations, cultural events, readings, corporate and private functions for up to 250 people.
