Up magazine becomes its own agency
Two industry experts are pooling their expertise and, through their own agency, Up Communications, aim to help brands and organizations achieve sustainable growth through strategic brand communication.
The launch of Up Communications marks the end of a process that began during the Corona pandemic. Patric Schönberg, then Head of Communications at Hotelleriesuisse, and Tobias Zimmermann as Senior Brand Consultant at Aroma, have worked with
"Up" launched a digital magazine in April 2020. This idea soon gave rise to concrete brand communication projects with brands such as Emmi subsidiary "Chäsbueb," "Blaser Café" and the former Swisscom spin-off "asport.
Now Tobias Zimmermann and Patric Schönberg have decided to go all in on an agency model and position Up Communications as a consulting agency for brand management and development. The agency specializes in the development and long-term growth of brands. To ensure that the positioning and the defined brand promise of the clients are communicated at all
touchpoints, Up Communications draws on a broad network in the areas of brand design, digital development and content creation.
"There is room in the Bern economic area for an agency that works with its clients to create sustainable brand experiences," says
Carpenter. The network of UP. Communications network includes "Studiothink," an implementation partner from Vancouver, Canada. This allows for a touch of internationality and guarantees feedback from a different perspective. However, local partners with specific competencies are mainly involved in projects. The agency has its own studio at Worbstrasse 201a
in Muri near Bern.
